I’m Gwen (Hui) Geng. I look for abstract connections between tangible structures. Majoring in math and science in high school, I enjoyed the moments when questions and answers were connected with because and therefore. The world was organized into causes and effects for me at that time, and I’m still eager to calculate the mysterious logic between components. I think emotionally and work rationally. This exploratory mentality influences me as a graphic designer. I look for potentials to propel concepts and communicate. With each project, I find inner connections between different elements and media, identity possibilities, and visualize conceptual results.
︎Email, ︎Résumé, ︎LinkedIn
︎Email, ︎Résumé, ︎LinkedIn
Education
ArtCenter College of Design,
09/2023–Present
Pasadena, CA, USAMaster of Fine Arts in Graphic Design
ArtCenter College of Design,
09/2017–12/2021
Pasadena, CA, USABachelor of Fine Arts in Graphic Design
Experience
2023
Freelance Graphic Designer
10/2022–Present
Clients: Megan Bowker, Gaosheng Co.
Collaborated with Creative Directors to spearhead rebranding and innovative design projects.2022
Pentagram︎
Graphic Design Intern
03.2022–08.2022, New York, U.S.
Worked with Natasha’s creative team on the development and implementation of creative requirements, including copy, layout, illustrations, final art and photography for the design projects.2020
RELATED DEPARTMENT︎
Graphic Design Intern
06.2020–09.2020, Shanghai, China
Worked with founder and creative team to develop visual identities, brand applications, editorial design, web design and product photography for artists, events and companies. Participated in 2020 Shanghai abC Art Book Fair and assisted with development of visual identity for Page Bureau, the book publisher of Related Department.
2019
MANA, Visual Design Intern
06.2019–09.2019, Shanghai, China
Assisted in website redesign of MANA, a new media arts platform that provides digital resources including exhibition, event resources and new media education programs. Worked closely with media artists and motion designers to develop editorial and digital products for further promotion.
Recognition
2022
Communication Arts 2022
Design Competition Winner
Mount Wilson Observatory, Branding
Communication Arts 2022
Design Competition Winner
Glenstone Rebrand, Branding
2022
ADC Young Ones 2022 Annual Awards, Shortlist
Young Ones Portfolio
Playground Projects, Hypothetical Branding
Glenstone Rebrand, Branding
Rong, Hypothetical Branding
2022
Type Directors Club 68
Playground Projects, Hypothetical Branding
Type Directors Club 68
Glenstone Rebrand, Branding2022
Graphis New Talent Award Platinum
Mount Wilson Observatory, Branding
Graphis New Talent Award Gold
Spector Books Rebrand, Branding
Graphis New Talent Award Silver
Rong, Hypothetical Branding
2021
Graphis Blog
Mount Wilson Observatory, Branding
2019–
2021
ArtCenter College of Design
Merit-based Scholarship
2017–
2021
ArtCenter College of Design
Student Gallery
Press & Feature
2022
Communication Arts Design Annual 63
Type Directors Club’s 68 Exhibition
Type Directors Club’s 68
Graphis New Talent Annual 2022
2021
Graphis Blog
Mount Wilson Observatory, Branding
I’m Gwen (Hui) Geng. I look for abstract connections between tangible structures. Majoring in math and science in high school, I enjoyed the moments when questions and answers were connected with because and therefore. The world was organized into causes and effects for me at that time, and I’m still eager to calculate the mysterious logic between components. I think emotionally and work rationally. This exploratory mentality influences me as a graphic designer. I look for potentials to propel concepts and communicate. With each project, I find inner connections between media and identity possibilities, and visualize conceptual results.
Education
09. 2017–
12. 2021
ArtCenter College of Design
Pasadena, CA, USABachelor of Fine Arts in Graphic Design