1.1 PLAYGROUND PROJECTS

Visual Identity, Interactive Installation

1.2 GLENSTONE REBRAND︎

Related Project

The Playground Project is a hypothetical exhibition organized by the Glenstone Museum curated around the concept of playscapes. Featuring Isamu Noguchi, Aldo Van Eyck, and Group Ludic, the exhibition highlights their exploration of playing and playground—an interactive behavior in a public space for children, adults, amateurs, and professionals. With a custom typeface inspired by the artists’ work as the capstone, the identity system celebrates playscapes by creating an open-ended playground for both the contents of the exhibition and the interaction with visitors. Utilizing new technologies, the exhibition invites the audience to explore different playing experiences in physical and virtual spaces actively.

Exploring play as the engaging behavior and playground as the experimental fields, the identity system constructed as an open-ended playground allows the audience to experience new things, test out the unknown, and, most importantly, enter into a relationship with playground projects. There’s no principle for play. Visitors can create unique play objects based on the customized typeface generator.

The poster series, which functioned as an editorial playground, introduces playground projects designed by artists from different dimensions.

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ENVIRONMENTAL REBRAND ^(Event)

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To implement the experience of engaging, the dimensional explorations of identity system explore playground projects as a museum event in different environments.

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DIGITAL INTERFACE

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To enlarge the engagement of play, besides the physical playground exhibition as an instant playscape, the digital experience that the web platform provided allows the playground to exist in the permanent experimental space.

The social media promotions focus on play objects created by visitors. Glenstone aims to extend possibilities of play, emphasis the functionality of playgrounds, and establish relationships between participants.

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© 2022 Gwen Geng

0.1 SLEEK

Font Design

0.2 MWO

Generative Type

0.3 PHOTOGRAPHY

© 2022 Gwen Geng

0.1 Sleek

Font Design

0.2 MOWO

0.3 PHOTOGRAPHY

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© 2022 Gwen Geng