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1.2 GLENSTONE REBRAND

Visual Identity, Exhibition Design, Web Design


1.1 PLAYGROUND PROJECTS︎

Related Project

Glenstone, one of the newest culture centers, harmonizes art, architecture, and nature to provide an evolving exhibiting space for influential post-WWII artworks, celebrating their historical impact on contemporary culture. Inspired by its vision of being a state of mind, the new identity system integrates the energy of architecture, the power of art, and the restorative qualities of nature to create an organic and adaptive visual interpretation of the spirited environment at Glenstone.

The newly designed logotype takes inspiration from the architectural essence of Glenstone. It features an interplay of intersecting lines that form a partially open framework, symbolically bridging the interior space with the surrounding landscape.

The poster series communicates the integration between humans and the nature of Glenstone and provides in-depth information on post-World War II artists and art movements.



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ENVIRONMENTAL REBRAND

︎
The dimensional and material explorations of the identity system demonstrate how logo forms integrate with the architecture of Glenstone and its natural environment.



︎

DIGITAL INTERFACE

︎
The digital experience provides comprehensive information on post-World War II artists and a clear, direct, and engaging experience of navigating through Glenstone stories. The social media create meaningful encounters with the audience through direct engagement, which embraces diverse perspectives and inclusive practices.



© 2023 Gwen Geng



︎

1.2 GLENSTONE REBRAND

Visual Identity, Exhibition Design,
Web Design


1.1 PLAYGROUND PROJECTS︎

Related Project


︎
Glenstone, one of the newest culture centers, harmonizes art, architecture, and nature to provide an evolving exhibiting space for influential post-WWII artworks, celebrating their historical impact on contemporary culture. Inspired by its vision of being a state of mind, the new identity system integrates the energy of architecture, the power of art, and the restorative qualities of nature to create an organic and adaptive visual interpretation of the spirited environment at Glenstone.

︎
The new logotype is derived from the architecture of Glenstone. The intersection of lines creates a semi-open structure that connects inner space and outer landscape.

︎
The poster series communicates the integration between humans and the nature of Glenstone and provides in-depth information on post-World War II artists and art movements.



ENVIRONMENTAL REBRAND

︎
The dimensional and material explorations of the identity system demonstrate how logo forms integrate with the architectures of Glenstone and its natural environment.



DIGITAL INTERFACE

︎
The digital experience provides comprehensive information on post-World War II artists and a clear, direct, and engaging experience of navigating through Glenstone stories. The social media create meaningful encounters with the audience through direct engagement, which embraces diverse perspectives and inclusive practices.







© 2022 Gwen Geng